Successful First Movers Create a Market or a Product Category

question 77

Multiple Choice

Successful first movers create a market or a product category.They often benefit from being readily recognizable to consumers and

• A) not having to pay advertising expenses.
• B) using prototypes to dominate the market.
• C) not needing to do test marketing.
• D) establishing an early market share lead.
• E) motivating laggards to buy their products.

---

Definitions:

Ethical Behavior

The practice of engaging in actions that are considered morally right and in accordance with societal standards.

Ethical Behavior

Conduct that is in alignment with accepted moral principles and values, demonstrating a commitment to fairness, integrity, and responsibility.

Practical Benefits

Advantages or positive outcomes that are directly applicable and useful in real-life situations.

Source Affect Persuasion

The phenomenon where the effectiveness of a persuasive message is influenced by the audience's emotional response to the source of the message.