When a Global Firm Turns to Its Subsidiaries in Less

question 59

Multiple Choice

When a global firm turns to its subsidiaries in less developed markets for new product ideas, such as when Coca-Cola developed Minute Maid Pulpy out of its Shanghai research center and then moved the product into other markets around the world, the firm is engaged in

• A)a consortia.
• B)reverse innovation.
• C)competitive engineering.
• D)pioneering.
• E)beta testing.

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Definitions:

Business Combination

A transaction or event where an acquirer obtains control of one or more businesses.

Reasons

Explanations or justifications for an action, belief, or phenomenon.

Stock Issuance Costs

Expenses associated with the issuance of new shares of stock, including underwriting, legal, and registration fees.

Acquisition

The process of obtaining control of another corporation or business entity through purchase or merger.