Ron Sells Commercial-Grade Tools to Building Contractors

question 59

Multiple Choice

Ron sells commercial-grade tools to building contractors.Whenever he visits his customers,he looks to see if they are using his tools for other tasks or have modified the tools for some other purpose.These customers are __________,who can provide ideas for new and improved products.

• A) laggards
• B) market testers
• C) lead users
• D) reverse engineers
• E) concept testers

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Definitions:

Passionate Relationship

A romantic relationship characterized by intense emotions and sexual attraction.

Companionate

Relating to or denoting a type of love characterized by deep affection and commitment.

Approachability Cues

Nonverbal signs or behaviors that indicate a person is open to interaction or conversation.

Uncertainty Reduction

The process of lessening ambiguity in communicating, often by gathering more information about others.