Efforts to Change a Brand's Focus to Target New Markets

question 47

Multiple Choice

Efforts to change a brand's focus to target new markets or change the image of a brand are called

• A)co-branding.
• B)brand extraction.
• C)brand collusion.
• D)brand repositioning.
• E)brand dilution.

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Definitions:

Attitude Object

Any entity towards which an individual holds a specific positive or negative evaluation, feeling, or predisposition.

Brand Loyalty

The tendency of consumers to continually purchase one brand's products over competing brands due to a perceived superiority or emotional attachment.

High Involvement

Refers to a significant investment of time, effort, or money in a decision-making process, often associated with products or services seen as important or risky.

Product Decision

Refers to the process of making choices about the features, design, branding, and positioning of a product in the market.