Walt Disney Company Announced It Would No Longer Allow Its

question 117

Essay

Walt Disney Company announced it would no longer allow its characters to be used in promoting unhealthy foods.In branding strategy,what does this change? From both ethical and marketing perspectives,does this change make sense?

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Definitions:

Sales Quota

A set sales target that a salesperson or team is expected to achieve within a certain time frame.

Sales Manager

A professional responsible for directing and overseeing a team's sales strategies, activities, and goals.

Individual Salesperson

A person who sells goods or services on behalf of a company to customers, working independently.

Sales Territories

Designated geographic or demographic areas assigned to sales representatives or teams to manage and generate sales.