Randall Wants to Do an Online Survey of Two Dozen

question 138

Multiple Choice

Randall wants to do an online survey of two dozen college professors about the factors that influence their textbook selection. He will ask questions such as, "On a scale of 1-5, with 1 being very important and 5 being very unimportant, rate the importance of each of the following elements: price, eBook alternative, supplements." Randal is conducting a(n)

• A) in-depth interview.
• B) experiment.
• C) structured survey.
• D) unstructured survey.
• E) focus group.

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Definitions:

Stubborn

Showing dogged determination not to change one's attitude or position on something, especially in spite of good arguments or reasons to do so.

Judgmental

Characterized by or involving the use or expression of judgment, especially critical or negative judgment.

Rubric

A guide consisting of specific criteria used for assessment or grading.