All of the Following Are Guidelines for Developing a Marketing

question 127

Multiple Choice

All of the following are guidelines for developing a marketing research questionnaire except

• A) the layout should be professional and easy to follow.
• B) questions should address only one issue at a time.
• C) questions should be sequenced appropriately.
• D) questions should use vocabulary respondents are familiar with.
• E) sensitive questions should be asked first.

---

Definitions:

Constant

A fixed value that does not change.

EPS Growth Rate

A measure of how the company's earnings per share (EPS) has grown over a specific period, indicating its profitability trends.

Rate Of Return

The financial escalation or contraction in value of an investment during a chosen duration, displayed as a percentage of the investment’s starting stake.

Stock Price

The cost of purchasing a single share of a company's stock, determined by the supply and demand for it in the market.