What Is Neuromarketing

question 58

Multiple Choice

What is neuromarketing?

• A) the analysis of consumer comments on social media in order to understand consumers' thoughts and opinions
• B) the use of psychological principles to design marketing research studies
• C) the process of examining consumers' brain patterns to determine their responses to marketing communications, products, or services for the purpose of developing marketing tactics or strategies
• D) the use of neural networks to perform data mining and develop marketing insights
• E) the use of in-depth interviews to map detailed networks of information storage in the brain

---

Definitions:

Life Insurance

A contract between an insurer and a policyholder, where the insurer promises to pay a designated beneficiary a sum of money upon the death of the insured person.

Spouse

Spouse refers to a partner in a marriage.

Procure Policy

The process of obtaining or arranging an insurance policy.

National Insurance

A system of taxes and payments made by workers and employers to fund state benefits, primarily in the UK.