Marketing Researchers Have Access to a Great Deal of Information

question 81

Essay

Marketing researchers have access to a great deal of information about consumers.What kinds of pressure might be brought to bear on a marketing researcher that might cause ethical dilemmas?

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Definitions:

Cannabis

A psychoactive drug derived from the Cannabis plant, used for medical or recreational purposes.

District of Columbia

The capital of the United States, a federal district that is not part of any state.

Synesthesia

A condition in which one sense is simultaneously perceived by one or more additional senses, such as seeing colors when hearing music.

Sensory Modality

A specific system that the body uses to receive and process sensory stimuli, such as vision, hearing, touch, taste, and smell.