Golden Years Vitamin Corporation Targets Consumers Living in Florida Who

question 72

Multiple Choice

Golden Years Vitamin Corporation targets consumers living in Florida who are over age 65. Golden Years is using ________ segmentation.

• A) benefit
• B) self-actualization
• C) psychographic
• D) loyalty
• E) geodemographic

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Definitions:

Demographic Characteristics

Attributes of populations, such as age, race, gender, income, and education, used in market research and policy analysis.

Social Forces

Factors that affect society’s basic structure and the behavior of its members, including values, culture, norms, and demographic characteristics.

Environmental Scanning

The process of collecting and analyzing information about elements in the external environment that could impact an organization's strategies.

Potential Trends

Emerging patterns or changes in societal, technological, economic, or market sectors that have the possibility to significantly impact the future.