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A Complex Product That Is Best Described in Writing Will

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A complex product that is best described in writing will be difficult to explain to consumers who are unable to read. For this reason, a segment in which many consumers could not read would be considered unattractive because the consumers would not be responsive.


Definitions:

Continental Rifting

The process by which a continent stretches and splits, possibly leading to the creation of new ocean basins.

Seafloor Spreading

A geological process in which new oceanic crust is formed at mid-ocean ridges and slowly moves away from the ridge.

Continental Hot Spot

A volcanic region thought to be fed by underlying mantle that is anomalously hot compared with the surrounding mantle, found in the interior of continental plates.

Yellowstone National Park

A national park primarily located in Wyoming, USA, known for its wildlife and its many geothermal features, especially Old Faithful geyser.

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