Many Companies Use the Internet to Allow Consumers to Design

question 77

Multiple Choice

Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order shoes with custom color combinations. This is a form of

• A)micromarketing.
• B)concentrated targeting.
• C)psychographic segmentation.
• D)differentiated targeting.
• E)undifferentiated targeting.

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Definitions:

Evaluating Duties

The process of assessing the responsibilities and tasks assigned to a role or position.

Vertical Loading

The process of increasing an employee's responsibility and authority, typically as part of their development or empowerment.

Job Depth

The degree to which a job requires a variety of skills, gives workers autonomy, and impacts the organization or its clients.

Automation

The use of technology to perform tasks without human intervention, often improving efficiency, reliability, and speed in processes.