When MrHow,a Pennsylvania-Based Discount Lumber and Hardware Chain,sent Snow Blowers to to Its

question 9

Multiple Choice

When Mr.How,a Pennsylvania-based discount lumber and hardware chain,sent snow blowers to its Augusta,Georgia,store in April,it was engaged in

• A) concentrated segmentation.
• B) geodemographic segmentation.
• C) benefit segmentation.
• D) psychographic segmentation.
• E) misguided geographic segmentation.