Demographic Segmentation Is Segmentation Based on All of the Following

question 19

Multiple Choice

Demographic segmentation is segmentation based on all of the following except

• A) age.
• B) gender.
• C) education.
• D) income.
• E) lifestyle.

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Definitions:

Willingness To Pay

The maximum amount an individual is ready to spend to acquire a good or service or to avoid something undesirable.

Expected Revenue

The anticipated amount of money that a business or project will generate over a specific period.

Probability Distribution

Represents a statistical function that describes all the possible values and likelihoods that a random variable can take within a given range.

Foreclosed

A legal process where a lender takes control of a property after the borrower fails to make mortgage payments.