One of the Reasons Marketers Use Loyalty Segmentation Is

question 41

Multiple Choice

One of the reasons marketers use loyalty segmentation is

• A)the high cost of finding new customers.
• B)government tax incentives.
• C)accounting difficulties associated with identifying new customers.
• D)rapid population increases.
• E)the failure of micromarketing as a workable strategy.

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Definitions:

Variability

Refers to the extent to which data points in a dataset differ from each other and from the mean.

Distribution

The way in which values of a variable or a set of variables are spread or dispersed across a range.

Variability

The extent to which data points in a data set differ from each other and from the mean of the dataset.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how much the individual data points differ from the mean.