Which of the Following Segmentation Methods Is Being Used When

question 75

Multiple Choice

Which of the following segmentation methods is being used when M&M's offers special wedding-themed packaging for customized M&M's (imprinted with the names of the bride and groom) ?

• A) occasion segmentation
• B) geographic segmentation
• C) lifestyle segmentation
• D) benefit segmentation
• E) loyalty segmentation

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Definitions:

Property Rights

The legal rights to own, use, and dispose of assets, land, or property.

Economic Outcomes

The results or consequences of economic activities, which can affect wealth, resource distribution, and overall economic health.

Property Rights

Legal rights that determine the ownership and use of land, capital, and other forms of property.

Pollutants

Are substances or elements that contaminate the environment, causing harm or discomfort to living organisms.