Gerald Is Assessing Global Entry Strategies for His Gourmet Sandwich

question 136

Multiple Choice

Gerald is assessing global entry strategies for his gourmet sandwich business.He does not want to take a lot of risk and he is willing to limit his control of international stores.Gerald will most likely use a(n) __________ strategy.

• A) franchising
• B) exporting
• C) joint venture
• D) direct investment
• E) strategic alliance

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Definitions:

Cost-Per-Click

A digital advertising model where advertisers pay each time an ad is clicked by a user, typically used in online ad campaigns.

Revenue Model

A key component of the business model that identifies how the company will earn income and make profits.

Advertising

The activity or profession of producing advertisements for commercial products or services.

Licensing

The process of granting permission to use intellectual property rights, such as patents, trademarks, or copyrighted material, to another party.