Which of the Following Are the Two Components of a Global

question 41

Multiple Choice

Which of the following are the two components of a global marketing strategy?

• A) understanding foreign currency fluctuations and developing products that can be priced accordingly
• B) determining which target markets to pursue and developing a marketing mix to obtain a competitive advantage
• C) understanding the supply chain and distribution networks in foreign markets
• D) developing culturally appropriate advertising messages and cultivating "domestic" habits among foreign consumers
• E) adapting to foreign regulations and targeting as many people as possible

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Definitions:

Behavior Observation

The systematic recording of observable behaviors or responses in natural or controlled settings, often used in psychological and sociological research.

Peer Review

The process of evaluating the quality, validity, and relevance of scholarly work by other experts in the same field.

Categorical Imperative

The categorical imperative is a central concept in Kantian ethics that proposes an action is morally right if it can be universally applied as a principle governing behavior.

Ethical Position

A stance or perspective regarding what is right and wrong, guiding conduct and decision making, especially relevant in fields like research, medicine, and business.