Graham Had Developed an Extremely Successful Advertising and Promotion Campaign

question 40

Multiple Choice

Graham had developed an extremely successful advertising and promotion campaign for a client in the United States.The client wanted to roll out the same campaign to markets worldwide,but Graham cautioned against doing this,most likely because

• A) differences in languages, customs, and culture might make the campaign meaningless and ineffective in some markets.
• B) copyright and intellectual property concerns prevented him from wanting to share his good ideas outside of the U.S. market.
• C) he had not applied for or received international certification that was required for working outside the United States.
• D) he was unfamiliar with the code of ethics for advertising in other countries.
• E) he did not have the budget for a global rollout.

Comprehend the requirements for employers under the Immigration Reform and Control Act.

Understand the ethical implications and legal framework surrounding employment-at-will doctrine and how it's influenced by federal employment laws.

Recognize the rights of pregnant employees under Title VII and related laws regarding paid time off and workplace discrimination.

Understand the legalities involved in employment testing for psychological traits and discrimination issues.

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Definitions:

Foreign Affairs

The management of relationships and dealings between countries.

Policy Adviser

An expert that provides recommendations and strategic advice on specific policy issues to politicians, government departments, or other organizations.

Vice President

The second-highest executive officer in a government's executive branch, typically serving under the President and possibly taking over the presidency in case of vacancy.