After Need Recognition and Product Specification, Many Firms Using the B2B

question 8

Multiple Choice

After need recognition and product specification, many firms using the B2B buying process

• A)identify contract specifications.
• B)issue a request for proposals from invited suppliers.
• C)proceed to proposal analysis.
• D)enter vendor negotiation and selection.
• E)revise their need recognition analysis.

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Definitions:

Sales Response Function

Relates the expense of the marketing effort to the marketing results obtained.

U-shaped

Refers to a pattern or layout that resembles the letter “U,” often used to describe the configuration of tables, desks, or other arrangements.

S-shaped

A term often used to describe a curve or growth pattern that starts slowly, accelerates, and then slows down again, resembling the letter "S."

Kaizen

A Japanese business philosophy of continuous improvement of working practices, personal efficiency, etc.