As a Business-To-Business Marketer, Would You Prefer to Market to a Firm

question 57

Essay

As a business-to-business marketer, would you prefer to market to a firm with an autocratic or a consensus buying center culture, and why?

---

Definitions:

Depreciation

Allocating the price of a physical asset systematically over the duration of its effective life.

Plant Assets

Long-term tangible assets used in the operation of a business that are expected to provide benefits for more than one year, such as machinery and buildings.

Computing Depreciation

The process of systematically allocating the cost of a tangible asset over its useful life, representing how much of the asset's value has been used up.

Units-of-production

A depreciation method that allocates an asset's cost based on its usage, output, or units produced, rather than the passage of time.