Situational Factors Sometimes Override Psychological and Social Factors in the Consumer

question 125

True/False

Situational factors sometimes override psychological and social factors in the consumer decision process.

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Definitions:

Overall Arousal Levels

A general state of alertness or activation of the nervous system, affecting physical and psychological responses.

Accuracy of Polygraphs

The degree to which polygraph tests can reliably and validly detect deception, often debated in terms of effectiveness.

Seat of Emotions

A metaphorical term that refers to the brain regions responsible for the generation and regulation of emotions, typically involving the limbic system.

Amygdala

A region in the brain involved in processing emotions, particularly fear and aggression, and forming emotional memories.