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Why Are Attitudes Important in Consumer Decision Making

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Why are attitudes important in consumer decision making?


Definitions:

Supplication

An impression management tactic that involves convincing a target person that you are needy and deserving.

Save Face

Refers to the efforts or actions taken by an individual or group to prevent embarrassment or maintain their reputation and dignity in front of others.

Social Rule

Conventions or guidelines that dictate the expected and acceptable behavior within a society or community.

White Lies

Minor or harmless lies told to avoid hurting someone else's feelings or for other benevolent reasons.

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