Harley-Davidson Knows That Many of Its Customers Today Are Professional

question 57

Essay

Harley-Davidson knows that many of its customers today are professional people who want the pride of owning a Harley. Harley-Davidson also appeals to its more traditional market: cyclists who want a smooth, powerful ride. To be successful, Harley-Davidson needs to appeal to which type(s)of needs?

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Definitions:

Career Options

The variety of paths one can take in their professional life based on interests, skills, and qualifications.

Age at First Marriage

The average or mean age at which individuals first enter into marital union.

Historical Context

The background conditions, events, and circumstances that influence and shape the understanding of a specific time period or historical event.

Erikson's Theory

A developmental theory by Erik Erikson that outlines eight stages of psychosocial development throughout the human lifespan.