Budweiser Is Well Known for the Use of Humor in Its

question 88

Essay

Budweiser is well known for the use of humor in its ad campaigns for Bud Light beer. Based on the use of humor in advertising for beer, does Budweiser believe that beer is a high-involvement or low-involvement purchase for most consumers? Explain your answer using the elaboration likelihood model.

---

Definitions:

Heteronomous

Subject to external rules or laws rather than being independent in one's ethics or morality.

Autonomous

The capacity to make an informed, uncoerced decision independently.

Moral Development

The growth of an individual's understanding of right and wrong, including the formation of ethical and moral beliefs throughout life.

Piaget

A Swiss psychologist known for his pioneering work on children's cognitive development, proposing stages through which children progress as they grow.