As Gender Roles Have Blurred, Status, Attitudes, and Behaviors Related

question 56

Multiple Choice

As gender roles have blurred, status, attitudes, and behaviors related to gender have shifted. This means that marketers must

• A) replace all gendered marketing with nongendered marketing.
• B) remove gender as a factor in their promotional materials.
• C) be careful about gender neutrality in positioning their products.
• D) maintain gender boundaries in all their marketing efforts.
• E) reinforce the importance of gender roles.

---

Definitions:

Market Segments

Subgroups within a larger market defined by their unique characteristics, needs, or behaviors, targeted with specific marketing strategies.

Neglected

Overlooked or given insufficient attention, often leading to a lack of care or maintenance.

Global Market

The international trading environment where businesses operate, sell, and compete across national boundaries.

Significant Amount

A quantity or figure that is large enough to be notable or have a considerable impact in a given context.