By Offering Environmentally Responsible Products, Green Marketers

question 39

Multiple Choice

By offering environmentally responsible products, green marketers

• A) undercut prices of nonenvironmentally responsible marketers.
• B) keep costs much lower than those of competitors.
• C) make consumers feel guilty for buying other products.
• D) add value that other products do not have.
• E) All of the choices are correct.

---

Definitions:

Products and Services

Goods and assistance provided by businesses to satisfy the needs and wants of customers.

Implied Uncertainty

The uncertainty inherently present in expectations or forecasts, often due to incomplete information or unpredictable changes in external factors.

Lead Time

The time interval between initiating a process and its completion, often applied to the period between placing an order and receiving it.

Stockout Rate

The frequency at which a company experiences an inventory shortage, leading to an inability to fulfill customer orders.