If McDonald's Wanted to Change Its Marketing Strategy in Response

question 33

Multiple Choice

If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text,it might consider all of the following ideas except

• A) offering an expanded menu of healthy options.
• B) making nutritional information readily available to consumers.
• C) using recycled paper in its food packaging.
• D) using solar power in its restaurants.
• E) creating an advertising campaign targeting elementary schoolchildren.

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Definitions:

Economic Efficiency

A state where every resource is optimally allocated to serve each individual or entity in the best way while minimizing waste and inefficiency.

Peak-Load Pricing

A pricing strategy used to manage demand by varying prices at different times or days, especially during high-demand periods.

Two-Part Tariff

A pricing strategy that includes a fixed fee plus a variable charge for each unit of the product or service consumed.

Bundling

A marketing strategy that involves offering several products or services together as a combined package typically at a lower price than they would cost individually.