Conscious Marketing Encompasses All of the Following Overriding Principles Except

question 126

Multiple Choice

Conscious marketing encompasses all of the following overriding principles except

• A) recognition of marketing's greater purpose.
• B) recognition of the company's bottom line.
• C) consideration of stakeholders and their interdependence.
• D) the presence of corporate leadership, creating a corporate culture.
• E) the understanding that decisions are ethically based.

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Definitions:

Classical Conditioning

An acquisition of knowledge approach where two stimuli are regularly coupled; a behavior that at the outset is triggered by the second stimulus becomes, over time, elicited by the first stimulus alone.

Blocking

A learning phenomenon where an already established association to a stimulus inhibits the formation of an association to a new stimulus.

Classical Conditioning

An educational method where an association is made between a stimulus found in the environment and a stimulus that occurs naturally.

Strong Phobia

An intense, irrational fear of a specific object, scenario, or activity that leads to significant anxiety and avoidance behavior.