A Manager Feels Confident That Earnings Will Increase in the Next

question 17

Multiple Choice

A manager feels confident that earnings will increase in the next few months and therefore believes it will benefit himself, his branch, his employees, and his shareholders to exaggerate current earnings just a little. This decision

• A)has serious long-term consequences for the firm and does not align with a conscious marketing approach.
• B)carefully considers the overall goals of the firm and reflects a conscious marketing approach.
• C)places the needs of its shareholders ahead of the needs of the firm, reflecting a conscious marketing approach.
• D)reflects a careful implementation of the ethical decision-making framework and aligns with a conscious marketing approach.
• E)demonstrates both socially and ethically responsible behavior on the manager's part.

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