Which Objective of the 4E Framework Focuses on Allowing Customers

question 2

Multiple Choice

Which objective of the 4E framework focuses on allowing customers the opportunity to download a sample or chapter of an e-book prior to purchasing it?

• A) engagement
• B) energy
• C) excitement
• D) experience
• E) education

---

Definitions:

Affiliation Motivation

The drive to connect with others and form social relationships; it's a fundamental human impulse to seek companionship and acceptance within a group.

Unconditional Positive Regard

Acceptance and love of someone’s whole self without conditions attached.

Self-Actualization

The process of realizing and fulfilling one's own potential and capabilities, often considered the highest level of psychological development.

Achievement Motive

Wanting to accomplish things, usually on one’s own and without help.