Suppose That Nike Wanted to Use Facebook to Increase Awareness

question 23

Multiple Choice

Suppose that Nike wanted to use Facebook to increase awareness of a new line of running shoes. Which of the following methods would allow Nike to specifically target Facebook users who have mentioned running in their profiles?

• A) uploading a coupon to the Nike fan page
• B) encouraging users to "like" the Nike Facebook page
• C) run a display "Facebook ad" of the new running shoe
• D) creating a "Shop Now" link on its Facebook page
• E) placing a Facebook link on the Nike corporate website

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Definitions:

Receptive Field

The specific area in the visual world that stimulates a neuron in the sensory system.

Inattentional Blindness

A psychological phenomenon where an individual fails to perceive an unexpected stimulus in plain sight when their attention is focused on something else.

Visual Illusion

A misperception of visual stimuli in which something appears different from reality, often due to the brain's interpretation of visual information.

Retinal Disparity

The slight difference in visual perspective between the two eyes, contributing to depth perception.