For Marketers, Media-Sharing Sites Such as YouTube or Flickr Are

question 64

Multiple Choice

For marketers, media-sharing sites such as YouTube or Flickr are social media tools best used to

• A) encourage customers to engage with the firm and experience its products.
• B) stimulate excitement.
• C) develop customer education and engage with other users.
• D) develop customer education.
• E) energize customers and stimulate excitement for its products.

---

Definitions:

Purchases Shift

A change in the buying behavior of consumers, often referring to a movement in demand for goods or services in the market.

Utility Change

refers to changes in the level of satisfaction or happiness that a consumer derives from consuming goods or services, indicating shifts in preferences or economic circumstances.

Marginal Utility

The increase in satisfaction or utility that a person receives from consuming an additional unit of a good or service.

Total Utility

The complete fulfillment derived from the consumption of a specific amount of products or services.