Suppose That Nike Wanted to Use Facebook to Increase Awareness

question 23

Multiple Choice

Suppose that Nike wanted to use Facebook to increase awareness of a new line of running shoes. Which of the following methods would allow Nike to specifically target Facebook users who have mentioned running in their profiles?

• A) uploading a coupon to the Nike fan page
• B) encouraging users to "like" the Nike Facebook page
• C) run a display "Facebook ad" of the new running shoe
• D) creating a "Shop Now" link on its Facebook page
• E) placing a Facebook link on the Nike corporate website

---

Definitions:

Opportunity Cost

The cost of forgoing the next best choice when making a decision.

Muffin

A small, baked item often eaten for breakfast or a snack, typically sweet and sometimes filled with fruit, chocolate, or nuts.

Comparative Advantage

The competence of an individual or a group in executing a certain economic task with greater efficiency than an alternative one.

Cookies

Small files stored on a user's computer by a web browser, containing data about the user's online activities.