When a Company That Uses Social Media Runs a Contest

question 88

Multiple Choice

When a company that uses social media runs a contest online, it will measure its effectiveness in a variety of ways. One such measure is the conversion rate. The conversion rate for the contest promotion would be

• A) the number of people who recommend the contest to others.
• B) the number of people who comment on the contest.
• C) the number of people who share the contest on their social media site.
• D) the percentage of visitors who enter the contest.
• E) the percentage of fans who like the contest.

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Definitions:

Procedural Justice

The fairness in the processes that resolve disputes and allocate resources.

Distributive Justice

concerns the fair allocation of resources and rewards among individuals in a society or group, based on principles of equity.

Conflict

A situation or process in which individuals, groups, or organizations have disagreements, disputes, or incompatibilities, often leading to a confrontation.

Bilateral Threat

A situation where two parties perceive each other as potential threats, often leading to escalated tensions or conflict.