When Positioning Products Relative to Competitors' Offerings, Firms Typically Are

question 65

Multiple Choice

When positioning products relative to competitors' offerings, firms typically are most successful when they focus on opportunities

• A) that build on their strengths relative to those of their competition.
• B) for diversification.
• C) in international markets.
• D) where value-based pricing can be ignored.
• E) where customer excellence can be substituted for product excellence.

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Definitions:

Hybrid Sterility

A condition in hybrids between different species where the offspring are sterile, unable to produce viable gametes.

Viable Gametes

Sex cells (sperm and eggs) that are capable of fertilization and development into a new organism.

Reproductive Maturity

The stage in an organism's life cycle when it becomes capable of producing offspring.

Adaptive Radiation

Macroevolutionary pattern in which a lineage undergoes a burst of genetic divergences that gives rise to many species.