For Many Years, Southwest Airlines Distinguished Itself as the Low-Cost

question 54

Multiple Choice

For many years, Southwest Airlines distinguished itself as the low-cost airline. Now, many other low-cost competitors have entered the market. Similarly, Southwest was one of the first airlines to offer online ticketing. Now, all airlines have online ticketing. These examples suggest that

• A)no single strategy is likely to be sufficient to build a sustainable competitive advantage.
• B)a situation analysis does not accurately predict a firm's strengths.
• C)customer excellence cannot be achieved.
• D)product excellence is the only true source of a sustainable competitive advantage.
• E)innovation is pointless because competitors will develop copycat offerings.

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Definitions:

Organizational Force

The capacity or power of an organization to influence or drive changes, decisions, or outcomes within its domain.

Marketing Campaign

A strategized effort, conducted through various media platforms, aimed at promoting a product, service, or brand to reach the target audience and achieve specific business objectives.

Resistance To Change

The unwillingness to accept or support modifications in the workplace.

Participation

The act of taking part or being involved in activities or events.