When Marketers Use a Variety of Communication Disciplines-Advertising, Personal Selling

question 47

Multiple Choice

When marketers use a variety of communication disciplines-advertising, personal selling, sales promotion, public relations, direct marketing, and online marketing including social media-in combination to communicate a value proposition to the customer, it is referred to as

• A)integrated marketing communications.
• B)multimedia marketing.
• C)diverse marketing communications.
• D)comprehensive promotion.
• E)managed marketing communications.

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Definitions:

Rorschach Blot

A projective psychological test consisting of inkblots presented to a subject, whose interpretations of the shapes are analyzed to assess emotional function and personality.

Therapist

A professional trained to provide psychological treatment and support to individuals or groups.

Interpretation

The process of assigning meaning to information or experiences.

Rorschach Inkblots

The Rorschach Inkblots are a psychological test consisting of ten inkblots used to analyze an individual's personality characteristics and emotional functioning.