Using the BCG Portfolio Analysis, a "Dog" Should Be Phased

question 35

Multiple Choice

Using the BCG portfolio analysis, a "dog" should be phased out unless

• A)its marketing manager is a champion of the product.
• B)additional resources could increase its relative market share slightly.
• C)it complements or boosts the sales of another product.
• D)the market has a small chance of rebounding.
• E)None of the choices is correct. Dogs should be phased out.

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Definitions:

Right-Hemisphere Activity

Neural processes occurring in the right side of the brain, often associated with creativity, intuition, spatial ability, and the processing of visual and auditory information.

Psychoanalytic Theory

A theory developed by Sigmund Freud that focuses on unconscious processes as the driving forces behind human behavior, emphasizing childhood experiences and sexual drives.

Humanistic Theory

A psychological perspective that emphasizes the study of the whole person, looking at human behavior through the eyes of the observer and the individual being observed.

Social-Cognitive Theory

A theory in psychology that postulates that learning occurs in a social context with a dynamic and reciprocal interaction of the person, environment, and behavior.