Adrienne Decides to Add New Sales Representatives and Increase Advertising

question 59

Multiple Choice

Adrienne decides to add new sales representatives and increase advertising to increase sales in her existing market for her current line of security systems.Adrienne is pursuing a __________ growth strategy.

• A) segment development
• B) market development
• C) market penetration
• D) diversification
• E) product development

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Definitions:

Fixed-ratio Schedule

A form of reinforcement where a response is reinforced only after a specified number of responses, leading to high and steady response rates.

Variable-ratio Schedule

A schedule of reinforcement where a response is reinforced after an unpredictable number of responses, making it a powerful method for maintaining strong and steady response rates.

Variable-interval Schedule

A reinforcement strategy in operant conditioning where a response is rewarded after an unpredictable amount of time has passed.

Fixed-ratio

A type of partial reinforcement where a response is rewarded only after a specified number of responses, commonly used in behavior modification programs.