Customer Relationship Software Allows Bank Service Representatives to Determine Quickly

question 90

Multiple Choice

Customer relationship software allows bank service representatives to determine quickly which types of accounts, loans, and credit cards a customer currently has. With this information, the service representative can determine what other bank services that same customer could potentially enroll in or purchase. This growth strategy is known as

• A) product proliferation.
• B) market development.
• C) market penetration.
• D) diversification.
• E) product development.

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Definitions:

Perception

The process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.

Bottom-up Processing

An approach to information processing that starts with details or sensory data and builds up to a comprehensive perception.

Sensory Receptors

Specialized cells or nerve endings that respond to environmental stimuli, such as light, sound, touch, or chemicals, and convert them into neural impulses.

Umami

One of the five basic tastes, characterized by a savory or meaty flavor, often associated with glutamates.