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In Mid-2010,Hewlett-Packard Company (HP)acquired Palm Computing Inc

question 49

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In mid-2010,Hewlett-Packard Company (HP) acquired Palm Computing Inc.,a manufacturer of personal devices and smartphones.Before deciding to acquire the company,strategic planners at HP spent time thinking about how Palm and HP would "fit" together,and how the acquisition might change HP's core goals and objectives.The strategic planners were engaged in the ____________ step of the marketing planning process.


Definitions:

Business Aspect

Components or considerations related to the operation, strategy, and objectives of a business.

Entrée

In the context of dining, an entrée refers to the main course of a meal. In American English, it's the primary dish, while in other English-speaking countries, it can mean the dish served before the main course.

Small Talk

A casual form of conversation that breaks the ice or fills an awkward silence between people.

Business Papers

Documents that contain information related to business transactions, plans, or strategies.

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