Which of the Following Is the Best Way to Build

question 19

Multiple Choice

Which of the following is the best way to build a sustainable competitive advantage using product excellence?

• A) being the first to offer customers desired features, even if competitors can copy them easily
• B) positioning the product using a clear, distinctive brand image
• C) having the most features on each model
• D) focusing on being cutting edge and continually eliminating older features that are still in use by customers
• E) copying the market leader's features, but at a lower cost

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Definitions:

White Papers

White papers are authoritative reports or guides that inform readers about complex issues and present the publishing body's philosophy on the matter, often used in marketing to highlight expertise.

Blogger Relations

The practice of engaging and building relationships with bloggers to promote a brand, product, or service through blog posts and digital content.

Influencer Relations

The strategic management of relationships between a brand and influential individuals who can impact consumer opinions or behaviors through social media or other platforms.

Earned Media

Content that is sometimes connected with public relations, but not controlled by brands, which in many ways makes it more trustworthy and less biased compared to other types of content.