Julia Is Considering a Career in Marketing

question 143

Multiple Choice

Julia is considering a career in marketing. She is concerned about the image of marketers as fast-talking, high-pressure people who care only about making a sale. When reading about the core aspects of marketing, Julia is relieved to see that in marketing

• A) understanding consumer needs and wants is fundamental.
• B) promotion is the most important consideration, followed by pricing decisions.
• C) value creation is driven by corporate interests.
• D) customers are not considered until the product is ready for sale.
• E) distribution is controlled by customers.

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Definitions:

Townhome

A Townhome, also known as a townhouse, is a type of multi-floor home that shares one or more walls with adjacent properties but has its own independent entrance.

Customer

A person or entity that buys products or services from a company.

Need Awareness

The recognition by potential customers of a desire or requirement that could be satisfied by a product or service.

Target

An objective or goal that an individual, group, or organization aims to achieve within a specified timeframe.