The Era in Which Manufacturers Were Not Concerned with Satisfying

question 66

Multiple Choice

The era in which manufacturers were not concerned with satisfying the needs of individual consumers characterizes the ________ era of marketing.

• A) production-oriented
• B) sales-oriented
• C) market-oriented
• D) value-based marketing
• E) retailing-oriented

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Definitions:

Recruitment

The process through which companies identify, attract, and select candidates for employment positions.

Foundational Values

Core beliefs and principles that form the underpinning for organizational culture, decision-making, and strategies.

Identify

To establish the identity of someone or something, recognizing them as distinct or unique.

Intentional Deception

The act of deliberately misleading or lying to others, potentially to gain an advantage or hide information.