Melanie Works for a Small Computer Software Company

question 83

Multiple Choice

Melanie works for a small computer software company.Her boss is constantly improving the company's products but neglects customers,billing,and promoting the company.Her boss is probably stuck in the __________ era of marketing.

• A) production-oriented
• B) sales-oriented
• C) market-oriented
• D) value-based marketing
• E) retailing-oriented

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Definitions:

Civil Engineer

A professional engineer who designs, constructs, and maintains the physical and naturally built environment, including works like roads, bridges, canals, dams, and buildings.

Suspension Bridge

A type of bridge in which the deck (the load-bearing portion) is hung below suspension cables on vertical suspenders.

Recognized And Rewarded

The act of acknowledging someone's efforts or achievements and giving them a form of reward or appreciation.

Organizational Culture

The shared values, beliefs, and practices that characterize an organization and influence its members' behaviors.