Christie Has Just Started with a Travel Agency,and She Has

question 88

Multiple Choice

Christie has just started with a travel agency,and she has been offering clients and prospective clients a range of packaged tours.She is concerned because the commissions she is earning on her sales are lower than she had hoped.Her colleague Peter,who has been with the agency for several years,is having a great deal of success by working closely with the clients,seeking their ideas,and building customized tour packages for each one based on their suggestions.Peter's approach is based on

• A) transaction-oriented marketing.
• B) premium pricing.
• C) his seniority at the firm.
• D) special incentives from tour operators.
• E) value cocreation.

---

Definitions:

Keogh Plan

A retirement savings plan for self-employed individuals and their employees, allowing for tax-deferred growth of investments.

Compensation

Payment, either in cash or kind, provided to someone in exchange for their services or to compensate for injury or loss.

Coverdell Education Savings Account

A tax-advantaged saving account designed to pay for the beneficiary's education expenses, including K-12 and higher education.

Qualified Education Expenses

Expenses required for enrollment or attendance at an educational institution, including tuition, fees, and related costs.