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A local art gallery keeps information on its customers' artist and art style preferences. The gallery uses this information to inform the customers when new pieces arrive from their favorite artists and targets them with special promotions. In this way, the gallery is using ________ to build loyalty among its customers.
Diffuse or Die
A principle suggesting that spreading out or disseminating information, innovation, or individuals is critical for survival or success.
Richard Walton
A prominent figure in the field of industrial relations and organizational behavior, known for his innovative work on workplace conflict resolution methods.
Diffusion
The process through which innovations or ideas spread across populations or social systems.
Rate of Diffusion
The speed at which an innovation spreads within a market or community.
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