Many Catalog Companies Create Special-Run Issues Based on What Customers

question 126

Multiple Choice

Many catalog companies create special-run issues based on what customers have purchased in the past.For example,customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools.This is an example of

• A) C2C marketing.
• B) customer relationship management.
• C) a transactional marketing orientation.
• D) supply chain management.
• E) typical production-oriented era marketing practices.

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Definitions:

Statements

Assertions or declarations, often formal and written, detailing facts or opinions.

Least Costly Combination

An economic principle that firms seek to achieve by using the combination of factors of production that minimizes their costs while producing a given level of output.

Marginal Product Data

Information regarding the additional output that can be obtained by adding one more unit of a particular input, holding all other inputs constant.

Units of Output

are the measurable quantities of goods or services produced by a firm or economy.