Many Inventors Struggle with the Question,"I Made It; Now How

question 49

Multiple Choice

Many inventors struggle with the question,"I made it; now how do I get rid of it?" They have made the error of considering marketing as

• A) an afterthought.
• B) an integral part of a business plan.
• C) an accounting function.
• D) a profit center.
• E) important only for new products.

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Definitions:

Beta

A scale for calculating the instability, or regular risk, of a security or combined investments relative to the market in its entirety.

Systematic Risk

The risk inherent to the entire market or market segment, not reducible through diversification.

Security Market Line

A line on a chart that displays the relationship between risk and the expected return of the market portfolio. It serves as a graphical representation of the Capital Asset Pricing Model (CAPM).

Beta Coefficient

A framework for quantifying the variability, or orderly risk, of a security or investment compilation when juxtaposed with the general market.